Conversion Rate

You need to know what percent of your opportunities actually translate into a sale. If you find yourself with a lower than desirable percentage then you need to increase the top of your pipeline (add more opportunities). The desirable percentage is normalized by your ability to retire to your quota. Make sure that you and your manager agree on your conversion rate and make it an integral part of your sales plan and forecasting accuracy. Success is measured in terms of simple numbers, make sure you know your numbers.

Published by Alan Gehami

Over 25 years of professional B2B complex technical sales in the telecom industry. Looking forward to meeting motivated individuals that strive to be successful professional sales people.

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