The San Diego Sales Academy (SDSA)

At San Diego Sales Academy (SDSA), we understand the challenges of shifting from a technical background to a customer-facing sales role because we’ve been there. The ability to sell effectively isn’t just about confidence—it’s about mastering communication, understanding business impact, and leveraging technical expertise to drive meaningful conversations.

I know firsthand what it takes to transition from an engineering role into a direct customer-facing sales position—because I’ve lived it. Beginning my career as a software development engineer, I navigated through customer support, post-sales, and pre-sales engineering before stepping into a lead sales role. Along the way, I discovered that technical expertise alone isn’t enough—it takes mentorship, discipline, and the right guidance to master the art of selling and building lasting customer relationships.

A mentorship engagement will help you find the positive direction that propels your sales acumen to the next level.

Your transition starts today—learn more now!

At SDSA, we specialize in helping engineers make this same leap. Whether you’re a post-sales, pre-sales, or technical marketing engineer in the high-tech backbone networking industry—working with service providers, cloud providers, ISPs, or government agencies—you already have the technical foundation. Now, let’s equip you with the sales acumen to lead conversations, drive business value, and shape cost-effective solutions that make a real financial impact for your customers.

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