Retention Value

Retention Value is the value of a customer after they have been with your company for a certain amount of time. It’s not just about their current engagement, but also their future engagement.

If you can get past the cost of acquiring new customers, you can increase the value of your existing customer base by keeping them happy. A happy customer is more likely to refer a friend, post on social media sites or give you feedback when needed.

The cost and time to acquire new customers adds to the value of your existing customer base. It also keeps the competition out.

Published by Alan Gehami

Over 25 years of professional complex B2B sales in the telecom industry. Look forward to meeting motivated people that appreciate the value of hard work and its positive impact.

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