Emotional Selling

Speaking for myself, nearly all decisions I make are backed by an emotional state. It’s a good guess that your Customer’s behave in a similar way when confronted with a decision. Take note of your Customer’s emotional state – good mood, bad mood, not focused, etc. Adjust your conversation to help your Customer focus onContinue reading “Emotional Selling”

Sales Plan

Build your sales plan and keep it current by periodically reviewing it with your manager and other resources that your sales plan depends on. It’s important for your sales plan to be reflected in your forecast to your manager with a set of resources required to win your opportunities. Stay focused on a rolling 90-30-7-1Continue reading “Sales Plan”

Conversion Rate

You need to know what percent of your opportunities actually translate into a sale. If you find yourself with a lower than desirable percentage then you need to increase the top of your pipeline (add more opportunities). The desirable percentage is normalized by your ability to retire to your quota. Make sure that you andContinue reading “Conversion Rate”

Forecasting vs Anticipation

Many salespeople ask me why their manager always scrutinizes their forecasted pipeline? Good question. If your forecast is less than 70% accurate, then it becomes less of a forecast and more a wish list; wish lists are primarily supported by active anticipation and not measurable metrics. Your manager is also scrutinized by their manager onContinue reading “Forecasting vs Anticipation”