Internal competition is formed when two separate market revenue sellable solutions have simultaneous customer suitability; and you are only compensated on one of the two solutions. Good topic to address with your manager and sales operations. Also an opportunity for you to improve your value proposition statement in order to remain competitive. Keep you skillsContinue reading “Internal Competition”
Category Archives: Sales Training for Engineers
Effective Teamwork
Easier said than done, yet critical to your company’s continued success. Most folks understand “team”, but it’s the “work” that salespeople often skimp over. Work is time spent. Work with management to work on reasonable team goals that benefit all team members. Problems with team effort arise when not all members contribute equally; slippery slopeContinue reading “Effective Teamwork”
Question Facts
Just because it’s a claimed fact, it doesn’t make it so. Say it ain’t so joe…. Make sure to do a base line web search for what you believe to be a fact. All facts over time tend to be less factual. Your facts should span your Customer’s future horizon.
Emotional Selling
Speaking for myself, nearly all decisions I make are backed by an emotional state. It’s a good guess that your Customer’s behave in a similar way when confronted with a decision. Take note of your Customer’s emotional state – good mood, bad mood, not focused, etc. Adjust your conversation to help your Customer focus onContinue reading “Emotional Selling”
Ego Check
Your ego needs to calm down in order to build long lasting business relationships. Continually check on the intent of your conversations with Customers, as it relates to enriching your ego, and focus on Customer’s needs first. You don’t get rich by being right, you get rich by helping others achieve their goals.
Build Trust
Your Customer’s decision to buy is created at a certain level of accumulated trust. Weave into sales plan select activities that increase your trust to your market, Customers, and prospects. Be genuine and transparent in your trust building; it is very difficult to rebuild lost trust.
Elevator Pitch
Be prepared to describe your value to your market in no more than 20 seconds. That value needs to include your industry, product-benefits, your company and “why me” messaging. The goal is to project a feeling that elicits a positive reaction; a positive reaction is a good indicator that you should solicit a follow up.
Order Cancellations
Your Customer cancelling an order is one the worst case scenarios that could possibly happen especially if the order has already shipped. A revenue reverse event occurs following a cancellation; both your commission and your Company’s revenue. Meet with your manager and work on containing the issue and try reversing your Customer’s decision. This scenarioContinue reading “Order Cancellations”
Set Goals
Goal setting is about achieving or exceeding your stated goal. If you find yourself missing your goal, confer with your manager and modify your sales plan accordingly. Remember, you don’t need to achieve all of your goals, but you need to retire your quota and your sales performance is measured by this metric.
Listen More
Actively listen to your Customer’s needs and concerns. If you speaking doesn’t address them directly refrain from speaking. Keep listening until you have enough to package a deal that puts you in the game. Address objections and listen for ways to improve your deal or challenge your Customer.